Educational solutions start-up Metis Learning on Wednesday launched an Android 4.2-powered tablet targeting kids aged between 2 and 10 years, and focusing on educator-selected learning content.
Eddy, which the firm claims is Indias first Android- powered kids learning tablet, is being offered at an introductory price of Rs. 9,999 till February 20, and at present is exclusively available on Amazon.com and the start-ups website, eddytablet.com.
Speaking at the launch, Metis Learning CEO Bharat Gulia said: "India is a huge potential market for tablets and the country saw the sale of about 4.5 million units last year. The kids tablet space has a potential of about 4.5 units."
Eddy is the only tablet to map school curriculum to games and has been designed by a team with over 100 years of combined experience, he added.
On being asked about the number of units it plans to sell, Gulia said: "We expect to sell about 50,000 units in the first year."
The 7-inch screen tablet sports a 1.6 GHz dual-core processor coupled with 1GB of RAM, and built-in storage of 8GB, which can be expanded to 32GB via microSD card. A 3200mAh battery powers the device, rated to deliver up to four hours of continuous usage time on full charge.
The tablet has been manufactured in China, Gulia said.
"Eddy is set to usher a new paradigm for early years education in India with its concept of game-based learning," he added.
Children can read books, learn to play the piano, explore the world and the universe as well as practice math through games on Eddy, he added.
The team of seasoned educators and experts behind Eddy have ensured that only games which are highly engaging, violence-free and enjoyable for children are selected.
Parents also have access to over 50,000 educational apps on Google Play store. Eddy also comes with an exclusive recommendation engine for parents, the Kids Radar, which recommends the most suitable learning apps for their kids on the Play store.
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